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Final Logo design for Ruth Brill choreographer

Brief

We were tasked with creating a logo or typestyle identity that captures the personality of upcoming choreographer Ruth Brill that represents her creative style; professional, classical, inventive, energetic, quirky, abstract and varied.

Brief

We were tasked with creating a logo or typestyle identity that captures the personality of upcoming choreographer Ruth Brill that represents her creative style; professional, classical, inventive, energetic, quirky, abstract and varied.

Brief

We were tasked with creating a logo or typestyle identity that captures the personality of upcoming choreographer Ruth Brill that represents her creative style; professional, classical, inventive, energetic, quirky, abstract and varied.

Considerations

Ruth has the ability to work to any brief and at the time of the logo creation was one of the very few, if only female choreographers in the industry. So Ruth’s brand needed to show diversity. Ruth also wanted the logo to look professional as well as artistic.

Considerations

Ruth has the ability to work to any brief and at the time of the logo creation was one of the very few, if only female choreographers in the industry.So Ruth’s brand needed to show diversity. Ruth also wanted the logo to look professional as well as artistic.

Considerations

Ruth has the ability to work to any brief and at the time of the logo creation was one of the very few, if only female choreographers in the industry.So Ruth’s brand needed to show diversity. Ruth also wanted the logo to look professional as well as artistic.

Development of logo including ink tests and font variations

Logo development

Logo development

Logo development

variations of logo in situ
variations of logo in situ

The result

Red is Ruth’s favourite colour so it was important to include that in the design. To contrast with the red we included a more conservative blue to represent the contrasting style of Ruth’s work. To showcase the contemporary element of the logo, we experimented with energetic hand writing. In contrast we partnered this with a more classic serif typeface.

The result

Red is Ruth’s favourite colour so it was important to include that in the logo. To contrast with the red we included a more conservative blue to represent the contrasting style of Ruth’s work. To showcase the contemporary element of the logo, we experimented with energetic hand writing. In contrast we partnered this with a more classic serif typeface.

The result

Red is Ruth’s favourite colour so it was important to include that in the design. To contrast with the red we included a more conservative blue to represent the contrasting style of Ruth’s work. To showcase the contemporary element of the logo, we experimented with energetic hand writing. In contrast we partnered this with a more classic serif typeface.

Final logo designs in blue and red and reserved out to white
Ruth Brill's website featuring logo
Ruth Brill's mobile website
Final logo design reversed out to white
final design logo in blue and red
Ruth Brill's website featuring logo
Ruth Brill's mobile website

Other work

The Ruth Brill project led us to other fantastic opportunities within the dance community. See our work with the DCD.

Credits

Greig Cooke, web developer
Laurent Liotardo, photographer (top image)
Drew Tommons, Virtuoso Dance Photography (homepage image)

Other work

The Ruth Brill project led us to other fantastic opportunities within the dance community. See our work with the DCD.

Credits

Greig Cooke, web developer
Laurent Liotardo, photographer (top image)
Drew Tommons, Virtuoso Dance Photography (homepage image)

Other work

The Ruth Brill project led us to other fantastic opportunities within the dance community. See our work with the DCD.

Credits

Greig Cooke, web developer
Laurent Liotardo, photographer (top image)
Drew Tommons, Virtuoso Dance Photography (homepage image)