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Brief

We were tasked with creating a typestyle identity that captures the personality of upcoming choreographer Ruth Brill that represents her creative style; professional, classical, inventive, energetic, quirky, abstract and varied.

Brief

We were tasked with creating a typestyle identity that captures the personality of upcoming choreographer Ruth Brill that represents her creative style; professional, classical, inventive, energetic, quirky, abstract and varied.

Brief

We were tasked with creating a typestyle identity that captures the personality of upcoming choreographer Ruth Brill that represents her creative style; professional, classical, inventive, energetic, quirky, abstract and varied.

Considerations

Ruth has the ability to work to any brief and at the time of the logo creation was one of the very few, if only female choreographers in the industry. So the logo needed to show diversity. Ruth also wanted the logo to look professional as well as artistic.

Considerations

Ruth has the ability to work to any brief and at the time of the logo creation was one of the very few, if only female choreographers in the industry. So the logo needed to show diversity. Ruth also wanted the logo to look professional as well as artistic.

Considerations

Ruth has the ability to work to any brief and at the time of the logo creation was one of the very few, if only female choreographers in the industry. So the logo needed to show diversity. Ruth also wanted the logo to look professional as well as artistic.

Logo development

Logo development

Logo development

The result

Red is Ruth’s favourite colour so it was important to include that in the logo. To contrast with the red we included a more conservative blue to represent the contrasting style of Ruth’s work. To showcase the contemporary element of the logo, we experimented with energetic hand writing. In contrast we partnered this with a more classic serif typeface.

The result

Red is Ruth’s favourite colour so it was important to include that in the logo. To contrast with the red we included a more conservative blue to represent the contrasting style of Ruth’s work. To showcase the contemporary element of the logo, we experimented with energetic hand writing. In contrast we partnered this with a more classic serif typeface.

The result

Red is Ruth’s favourite colour so it was important to include that in the logo. To contrast with the red we included a more conservative blue to represent the contrasting style of Ruth’s work. To showcase the contemporary element of the logo, we experimented with energetic hand writing. In contrast we partnered this with a more classic serif typeface.

Other work

The Ruth Brill project led us to other fantastic opportunities within the dance community. See our work with the DCD.

Credits

Greig Cooke, web developer
Laurent Liotardo, photographer (top image)
Drew Tommons, Virtuoso Dance Photography (homepage image)

Other work

The Ruth Brill project led us to other fantastic opportunities within the dance community. See our work with the DCD.

Credits

Greig Cooke, web developer
Laurent Liotardo, photographer (top image)
Drew Tommons, Virtuoso Dance Photography (homepage image)

Other work

The Ruth Brill project led us to other fantastic opportunities within the dance community. See our work with the DCD.

Credits

Greig Cooke, web developer
Laurent Liotardo, photographer (top image)
Drew Tommons, Virtuoso Dance Photography (homepage image)