Brand identity

CREATING MEMORABLE EXPERIENCES

Find out how I can make your organisation instantly recognisable, long-lasting, memorable and stand out from your competitors

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Logo design

MAKING YOUR MARQUE 

Let’s start with the logo. As part of your brand’s identity I can create a unique, scalable logo that not only attracts attention but also leaves a lasting impression, helping your organisation stand out in a crowded marketplace.

Strapline creation

REINFORCE YOUR BRAND MESSAGE

The second most memorable brand element I work with you to create is the strapline – also known as a tagline or slogan. A carefully crafted strapline, made up of just a few meaningful words, highlights the unique elements of your product or service to give you a competitive advantage. A strong strapline can also reference a brand promise, for example, sustainability.

Choosing colours

THE POWER OF A POLISHED PALETTE

By combining the perfect blend of knowledge, science, and heart, I will craft a bespoke colour palette that connects your organisation with your audience on an emotional level, influences buying decisions, enriches your brand with meaning, showcases your unique culture and heritage and makes you stand out from your competition.

Crafting authentic visuals

BUILDING TRUST IN A DIGITAL WORLD

Ensure your brand stands out authentically in today’s visually saturated landscape with genuine imagery that resonate with your audience. Invest in bespoke video, photography, illustrations, or customised stock imagery to establish a consistent and trustworthy brand identity from the outset.

In the process of crafting your brand identity, I develop a visual style that embodies your core brand values. This involves incorporating brand elements like logos, products, real locations, and authentic representations of staff, clients, and customers, fostering essential trust over time.

If you are on desktop, please call +44 (0)7963431804

Collaborating with skilled photographers, illustrators, 3D artists, and videographers, I curate visuals aligned seamlessly with your brand. Even with budget constraints, I source from cost-effective stock libraries without compromising quality.

I specialise in:

  • Architectural
  • CGI (2D and 3D)
  • Corporate
  • Events
  • Headshots
  • Location
  • Product
Let me craft visuals that convey your brand’s message, narrate stories with depth, and set you apart across digital and print platforms.

Typography

CONSISTENT COMMUNICATIONS

As with imagery and colour, typography also plays a crucial role in defining and communicating your brand’s personality. Whether it’s bold and assertive, elegant and refined, or playful and whimsical, the choice of fonts reflects your brand’s character and values.

I specialise in leveraging typography and commission custom lettering designers to craft your distinct brand identity that resonates with your audience, ensuring consistency, adaptability, legibility, cultural sensitivity and impact across all your branding materials.

Applying the elements

PREPARE TO LAUNCH

With your brand identity look and feel created, it’s now time to bring your brand to life and develop key brand assets ready to launch. This could be a mascot, your website, packaging, pull up banners and marketing materials for both off and online. Each element will be carefully crafted to reflect your brand identity and engage your audience.

Brand guidelines

THE BLUE PRINT FOR BRAND BRILLIANCE

As part of the branding process, I take the design elements and wrap them all up in a handy working document that is used as a guide for an organisation and anyone else responsible for building, managing and marketing the brand to reference and evolve as the brand grows. This ensures consistency across all platforms and marketing materials both internally and externally.

A few of my clients

TESTIMONIALS

Nat & team have been a fantastic help over the last two years delivering fresh design ideas and digital activation that helped our campaign deliver great results in tough circumstances. Fast and responsive, Nat just gets it. Highly recommend!

Kirsteen Wild, Keep The Meads Grass

We have worked with Studio Cowx, headed up by Nat, for a number of years and have always been delighted with their work. They have transformed our Annual Reports into something that visually looks great and they did a fantastic job of branding our conference in 2018 – we are very proud to be one of their clients featured on the website. The designs are always modern, sharp and clean, meeting our specifications and exceeding our expectations.

Elaine Harrow, CEO, Guidelines International Network

Great work. Nat has delivered great design concepts and packaging artwork. I am very satisfied.

Michael Maetzler, New Product Development Manager, Ranir LTD

We have been delighted with the well-being products that Nat and her team have worked with us on.

Shaun Talman, Director, iSpace Wellbeing

Working with Nat at Studio Cowx has been an absolute pleasure! As an events company focused on engagement activities, we needed a brand for a new team-building activity that truly captured the essence of connection and collaboration.

Despite facing some significant delays in providing feedback from our end, Nat remained patient, dedicated, and committed to delivering outstanding results. Nat took the time to truly understand our vision and translate it into a visually stunning brand that exceeded our expectations. We now have a unique logo and brand identity that perfectly aligns with our company’s values and objectives.

It was a pleasure, Nat! Now on to the next project….if you’ll have us!

Zoë Taylor, Project Manager & Facilitator, Red Zebra

Contact Nat

SHAPE YOUR BRAND’S FUTURE WITH ME

With over 20 years working with organisations of all shapes and sizes, I understand how hard it is and what it takes for a brand to stand out in a crowded world.

Whether you’re building your brand from scratch, looking to reposition your brand to align with your business goals, or need support in communicating your message and telling your story, I can help you by becoming a reliable partner to guide you through the brand process.

Credits

  • Maiya Leeke (© Courtney Lowe)
  • DCD EVOLVE London workshop (© Nick Ford Photography)
  • Royal Opera House DCD 50th celebration launch (© Andrej Uspenski)
  • Department Store for the Mind’s Unwind your Mind journal (© Wildblume Imagery)
  • New Glamour typography study (© Alison Carmichael)