Brand identity Services
CREATING MEMORABLE EXPERIENCES
Find out how I can make your organisation instantly recognisable, long-lasting, memorable and stand out from your competitors
Scroll to find out more…
Logo design
MAKING YOUR MARQUE
Let’s start with the logo. As part of your brand’s identity I can create a unique, scalable logo that not only attracts attention but also leaves a lasting impression, helping your organisation stand out in a crowded marketplace.
Strapline creation
REINFORCE YOUR BRAND MESSAGE
The second most memorable brand element I work with you to create is the strapline – also known as a tagline or slogan. A carefully crafted strapline, made up of just a few meaningful words, highlights the unique elements of your product or service to give you a competitive advantage. A strong strapline can also reference a brand promise, for example, sustainability.
Choosing colours
THE POWER OF A POLISHED PALETTE
By combining the perfect blend of knowledge, science, and heart, I will craft a bespoke colour palette that connects your organisation with your audience on an emotional level, influences buying decisions, enriches your brand with meaning, showcases your unique culture and heritage and makes you stand out from your competition.
Crafting authentic visuals
BUILDING TRUST IN A DIGITAL WORLD
Ensure your brand stands out authentically in today’s visually saturated landscape with genuine imagery that resonate with your audience. Invest in bespoke video, photography, illustrations, or customised stock imagery to establish a consistent and trustworthy brand identity from the outset.
In the process of crafting your brand identity, I develop a visual style that embodies your core brand values. This involves incorporating brand elements like logos, products, real locations, and authentic representations of staff, clients, and customers, fostering essential trust over time.
Collaborating with skilled photographers, illustrators, 3D artists, and videographers, I curate visuals aligned seamlessly with your brand. Even with budget constraints, I source from cost-effective stock libraries without compromising quality.
I specialise in:
- Architectural
- CGI (2D and 3D)
- Corporate
- Events
- Headshots
- Location
- Product
Typography
CONSISTENT COMMUNICATIONS
As with imagery and colour, typography also plays a crucial role in defining and communicating your brand’s personality. Whether it’s bold and assertive, elegant and refined, or playful and whimsical, the choice of fonts reflects your brand’s character and values.
I specialise in leveraging typography and commission custom lettering designers to craft your distinct brand identity that resonates with your audience, ensuring consistency, adaptability, legibility, cultural sensitivity and impact across all your branding materials.
Applying the elements
PREPARE TO LAUNCH
With your brand identity look and feel created, it’s now time to bring your brand to life and develop key brand assets ready to launch. This could be a mascot, your website, packaging, pull up banners and marketing materials for both off and online. Each element will be carefully crafted to reflect your brand identity and engage your audience.
Brand guidelines
THE BLUE PRINT FOR BRAND BRILLIANCE
As part of the branding process, I take the design elements and wrap them all up in a handy working document that is used as a guide for an organisation and anyone else responsible for building, managing and marketing the brand to reference and evolve as the brand grows. This ensures consistency across all platforms and marketing materials both internally and externally.
A few of my clients
TESTIMONIALS
Contact Nat
SHAPE YOUR BRAND’S FUTURE WITH ME
With over 20 years working with organisations of all shapes and sizes, I understand how hard it is and what it takes for a brand to stand out in a crowded world.
Whether you’re building your brand from scratch, looking to reposition your brand to align with your business goals, or need support in communicating your message and telling your story, I can help you by becoming a reliable partner to guide you through the brand process.
Contact me to find out how I can help you connect to your audience and help you build a belter of a brand…
Nae messin’
IN A HURRY?
Prefer to have a quick chat?…
Credits: Maiya Leeke (© Courtney Lowe) __DCD EVOLVE London workshop (© Nick Ford Photography) __Royal Opera House DCD 50th celebration launch (© Andrej Uspenski)__Department Store for the Mind’s Unwind your Mind journal (© Wildblume Imagery) __New Glamour typography study (© Alison Carmichael)