Logo brief
I was tasked with creating a logo or typestyle identity that captures the personality of upcoming choreographer Ruth Brill that represents her creative style; professional, classical, inventive, energetic, quirky, abstract and varied.
Logo brief
We were tasked with creating a logo or typestyle identity that captures the personality of upcoming choreographer Ruth Brill that represents her creative style; professional, classical, inventive, energetic, quirky, abstract and varied.
Logo brief
We were tasked with creating a logo or typestyle identity that captures the personality of upcoming choreographer Ruth Brill that represents her creative style; professional, classical, inventive, energetic, quirky, abstract and varied.
Considerations
Ruth has the ability to work to any brief and at the time of the logo creation was one of the very few, if only female choreographers in the industry. So Ruth’s brand needed to show diversity. Ruth also wanted the logo to look professional as well as artistic.
Considerations
Ruth has the ability to work to any brief and at the time of the logo creation was one of the very few, if only female choreographers in the industry.So Ruth’s brand needed to show diversity. Ruth also wanted the logo to look professional as well as artistic.
Considerations
Ruth has the ability to work to any brief and at the time of the logo creation was one of the very few, if only female choreographers in the industry.So Ruth’s brand needed to show diversity. Ruth also wanted the logo to look professional as well as artistic.
Logo development
Logo development
Logo development
The result
Red is Ruth’s favourite colour so it was important to include that in the design. To contrast with the red, I included a more conservative blue to represent the contrasting style of Ruth’s work. To showcase the contemporary element of the logo, I experimented with energetic hand writing. In contrast I partnered this with a more classic serif typeface.
The result
Red is Ruth’s favourite colour so it was important to include that in the logo. To contrast with the red we included a more conservative blue to represent the contrasting style of Ruth’s work. To showcase the contemporary element of the logo, we experimented with energetic hand writing. In contrast we partnered this with a more classic serif typeface.
The result
Red is Ruth’s favourite colour so it was important to include that in the design. To contrast with the red we included a more conservative blue to represent the contrasting style of Ruth’s work. To showcase the contemporary element of the logo, we experimented with energetic hand writing. In contrast we partnered this with a more classic serif typeface.
Other work
The Ruth Brill project led me to other fantastic opportunities within the dance community. See my work with the DCD.
Credits: Greig Cooke __web developer __Laurent Liotardo __photographer (top image) __Drew Tommons __Virtuoso Dance Photography (homepage image)
Other work
The Ruth Brill project led us to other fantastic opportunities within the dance community. See our work with the DCD.
Credits: Greig Cooke __web developer __Laurent Liotardo __photographer (top image) __Drew Tommons __Virtuoso Dance Photography (homepage image)
Other work
The Ruth Brill project led us to other fantastic opportunities within the dance community. See our work with the DCD.
Credits: Greig Cooke __web developer __Laurent Liotardo __photographer (top image) __Drew Tommons __Virtuoso Dance Photography (homepage image)