Providing a modern solution for a traditional experience.
I was approached by the team at Berg Digital who provide online booking systems to SME’s. Their latest client Saint Barber was just about to open its door for the first time and needed an identity to reflect their traditional boutique standards whilst appealing to the modern gent who wants to be able to book an appointment easily. Online booking systems were relatively new to Europe so this was an exciting USP for Saint Barber.
As it was a start up the budget was extremely tight. However the client is a passionate artist and had a great idea of what he was after so the brief was defined from the word go which helped deliver a result within budget.
The new style
Having being lucky enough to visit Austria a few times before, I admired the consistent nod to traditional design with gold ornate flourishes.
The logo is a sharp Fraktur typeface (also known as Gothic or Blackletter) with ornate flourishes that frames the name SaintBarber.
Of course it wouldn’t be a true gentleman’s saint barber without a classic barber pole and halo.
The retail design not only included the logo but also signage, flyers, business cards, t-shirts, aprons, vouchers, as well as a presentation of ideas on how the brand could go a step further and be applied to products to sell online and in the shop.
Saint Barber have since taken the identity I created and applied it to hair and beard care products.
Results
Saint Barber is now so busy that appointments are booked up far in advance shop has had to open an extra day a week to accommodate the high demand. The shop has also launched a successful new skin care range featuring the identity I created as the main look and feel throughout the packaging design.
